These stories catch our attention not only because they are extraordinary but also because they fulfill or forfeit people’s particular desires or expectations, affecting their well-being.
For instance, in the situation of the chances for a job promotion the story becomes catchier if the employee had been wishing for that opportunity for a long time. It would be even catchier if the employee depended on that promotion to save his home because he is way behind his mortgage payments. In this situation his financial well-being would be at risk.
In the bank robbery situation, the story would be catchier if the person in line were a cop. This would not only affect his expectation or visiting the bank effortlessly but his duty as a cop gets involved (to avoid the robbery). Besides this his well-being, his own life, would be at risk.
And then in the romantic example, let us suppose that the special woman the character talks about is a girl he was helplessly in love ten years ago, the love of his life, which he finds again just now. His emotional well-being is at risk.
Please view this example video: