It all starts with sales reported to me from Lulu.com.  In order to keep the price of my book affordable, I opted for a lower royalty, just 67 cents per copy sold through a distribution channel outside of Lulu.  Here are the total copies sold through Lulu and the total money I made from each as of June 8, 2009.

Lulu:

23 copies sold through distribution channels – Amazon  (67 cents each x 23 = $15.41)

2 copies sold through UK distribution channels (67 cents each x 2 = $1.34)

3 Ebook downloads direct from Lulu ($4.00 each x 3 = $12.00)

1 print copy sold direct from Lulu ($3.86)

That’s a total of $32.61 earned direct from Lulu.com the first year.

Sad, isn’t it?  Not really.  Obviously, I sold more copies through Amazon than I did direct from Lulu. Perhaps I could have done more promotion.  Perhaps I could have directed more people to Lulu instead of Amazon to increase my earnings per copy.  However, the majority of readers are more likely to buy through a site they know and trust, such as B&N or Amazon, rather than buying direct from my Lulu bookstore.  Had I never once mentioned the book was available on Amazon, and had I only directed people to Lulu, maybe my earnings would be better…maybe not.

But don’t frown.  That’s just Lulu.  Let’s take a look at Kindle E-reader sales for the year.  For the sake of price changes, discounts, and the various number of copies sold per month, I’ll just show you how many copies sold each month and then give you the grand total of my earnings from Kindle alone.

Amazon Kindle:

June 2008: zero copies sold

July 2008: 2 copies sold

August 2008: 23 copies sold

September 2008: 25 copies sold

October 2008: 25 copies sold

November 2008: 29 copies sold

December 2008: 22 copies sold ( December/January show a decline in sales probably due to the holidays.)

January 2009: 17 copies sold

February 2009: 24 copies sold

March 2009: 73 copies sold (Release of Kindle 2)

April 2009: 33 copies sold

May 2009: 43 copies sold

June 2009: 7 copies sold as of June 8th

Grand total earned from all Kindle sales: $1044.80.  Not too shabby.

I invested in a total number of 30 author copies.  The majority of those copies were given away to friends and family or included in marketing kits.  I did sell five copies to coworkers and through the Amazon Marketplace at $10.00 each.

Total earned from direct author sales: $50.00

Last, we have sales through Smashwords.  A total of 23 copies have been downloaded since I published the book here back on February 18th, 2009.  However, I’d like to point out that I used Smashwords mainly as a marketing tool to help gain Amazon reviews.  Here, my book was offered for free in exchange for an Amazon review.  I only gained royalties from three sales totaling $5.81.  I have not yet been paid for these sales since Smashwords has a minimum requirement of $25.00 in earnings before they pay out.

This brings my total earnings across the board to a total of $1133.22.

That’s a far stretch from being able to afford my cost of living for one year.  Not really even enough for one month.  It is 3 car payments though; it’s even enough to pay my utility bill for 16 months.  As I reported in my last diary entry, almost all of this money was invested in marketing and review copies. But I have no debt as far as this project goes, which is more than some self-published authors can say.

Now, let’s take a quick look at reviews.

To date, I have 10 reviews on Amazon. Nine are from people I have never met face to face.  That’s important because reviews from friends and family are nice, but they are always going to be positive. The first review came from an Amazon Top 500 Reviewer who I sent a review copy to.  Three of the reviews were a result of my free Smashwords Ebook give away. And two of the reviews were cross posted from other review sites. My current Amazon rank is at 1.2 million, but has been as high as 101,000 although it fell fast. My current rank on the Kindle is 104,705.

My first review outside of Amazon came from Rainbow Reviews.  I was sorely disappointed in this review, not because it only gave me three stars, but because the quality of the review itself is horrible.  The reviewer just reposted my book blurb, then pointed out three paragraphs he liked and wrapped up the review with two sentences which pretty much anyone could have come up with just by reading a few pages.  Thankfully, this review was not cross posted to Amazon.

The second came from Floyd M. Orr at PODBRAM.    Floyd cross posted a version of the review to Amazon for me.  I have to admit its a nice critical and well rounded review, just as a review should be.

The last review I received outside of Amazon was from Cheryl Anne Gardner at PodPeep. Cheryl was the first to really point out a lot of my subliminal underlying tones of the book and to really embrace the humorous aspect of the story. Cheryl also cross posted the review to Amazon for me.

And this is where my year ends.  It’s certainly not where my story ends.  Like I said in my last post, this is a good place to end the diary even though my journey as an author is far from over.  I’m not going to recap my mistakes or what I’ve learned from this diary.  I’ll leave those things up to you to find out for yourself in all my previous posts. I have no philosophical words of wisdom to share with you. The diary speaks for itself. I’ll still be sharing news and thoughts about self-publishing in general from time to time on LLBR, but this is where the POD Diary comes to a close.

What’s next for me, you ask?  Well, I’ve often referred to myself as a literary medium.  There’s always another character or storyline in my head waiting to be born, usually several at a time actually.  I’ll still be promoting my book and seeking out reviews, and checking my Amazon rank every other day, and wait eagerly for more Kindle royalties, but it’s time to put my focus into something new.  Another story, another character is calling and I’ve ignored the messages long enough.

For the readers out there who took time to read my book, I thank you.  And for the writers out there who have followed my diary this past year for information or inspiration, I say to you what I say to every author I encounter who takes the self-publishing path:

Don’t give up!