By Shannon Yarbrough on July 3, 2008
How many of you mail things to bookstores and potential customers to promote your publications? Perhaps it’s a postcard, or an envelope of bookmarks, or a marketing kit. I mentioned the marketing materials that Lulu offers in an earlier post. If you’ve been reading the POD Diary, then you know I just bought 110 bookmarks and 100 postcards through Lulu. So, I began preparing a mailing list in anticipation of receiving the postcards.
Posted in Announcements, Marketing | Tagged book marketing, book postcard, book promotion, bookstore, bookstore list, bookstore mailing, lulu author, Lulu book, lulu marketing, lulu.com, mailing list, Marketing, promotion |
By Shannon Yarbrough on May 21, 2008
This month I’m starting a new blog segment to fill some of the time between reviews. It’s called IN-NEWS and will focus mainly on the independent book industry. I wish we had more independent bookstores here in St. Louis, but we don’t. The largest and most popular, and the only one that I know of, is called Left Bank Books. It is “in the city,” which is a place I don’t get to much since I live and work in the suburbs.
Posted in Announcements, Shannon Yarbrough | Tagged bookstore, children's bookstore, illinois, independent bookstore, sly fox mystery & children's bookstore, virden |
By Shannon Yarbrough on April 2, 2008
Based on sketchy information posted in the Lulu Forums, it looks like Lulu.com has probably agreed to Amazon’s ultimatum. Due to the fees I’m sure Amazon will be slapping publishers with for having to use its Booksurge printing services, we can probably look forward to increased fees to be passed on to users as well. I chatted with a Lulu representative today through their online chat support hoping to get some info for you, but was pretty much given “blanket” information that anyone would already be privy to.
Posted in Announcements, Opinions, Shannon Yarbrough | Tagged abebooks, amazon, amazon.com, angela hoy, B&N, barnes and noble, bob young, book, books, bookstore, bookstores, booksurge, Lulu, lulu.com, POD, print on demand, writer's weekly |
By Shannon Yarbrough on March 31, 2008
Thanks to Veinglory over at PodPeep again for bringing this letter from Amazon to our attention in regards to the recent matter addressed in my previous post about Amazon monopolizing the POD printing industry by requiring all POD publishers to use their BookSurge company for printing or the BUY button of their books would be taken down.
Posted in Announcements, Opinions, Shannon Yarbrough | Tagged abebooks, amazon, amazon.com, angela hoy, B&N, barnes and noble, bob young, book, books, bookstore, bookstores, booksurge, Lulu, lulu.com, POD, print on demand |
By Shannon Yarbrough on March 28, 2008
Although I had already planned to blog about it when I got home from work today , and I’m sure most of you have heard about it by now, per Veinglory’s request I’d like to voice a bit of my outrage about Amazon’s recent approach to Publish America to use Booksurge as a printing source or else! Or else what? Or else the BUY buttons would be removed from the PA books on Amazon.com and the books would only be available through third party sellers.
Posted in Announcements, Opinions, Shannon Yarbrough | Tagged abebooks, amazon, amazon.com, angela hoy, B&N, barnes and noble, bob young, book, books, bookstore, bookstores, booksurge, Lulu, lulu.com, POD, print on demand |
