True, some people can probably invest very little money in their book and get just as much exposure.  The internet provides us with limitless possibilities when it comes to free marketing. But we shouldn’t depend upon the world wide web solely for those opportunities.  Take advantage of them?  Absolutely!  But you should still invest in physical copies of you own book (That is, if you are publishing it at all in hard copy…the reason for my post) so that you can be armed with the best marketing material there is: a copy of your book.

It’s odd to consider these days that an author can publish completely online and have their book only available as a download and make money.  Chances are, if you are like me or at least half of the POD community, you’ll make more money from E-sales than physical copies.  But if you are like me, you also still like to hold a physical book in your hand.  You like the crisp smell of its pages.  You like the feel of it, of words on paper. Nothing beats a physical book in my hands!  I still buy them.  I still read them.  And I still prefer to review them that way.

I see author blogs or Facebook posts all the time with random pics of your books stacked on your desk or shelved neatly on your book shelf.  Looks good, doesn’t it?  Feels good too.  I have a stack of my own like that.  They are signs of our hard work and we should be proud of them. They make good conversation pieces when company comes over.  Visitors always stop and wonder why you have so many copies of one book on your shelf.  So, good for you for having more than one copy!  But now it’s time to put a few of those copies to work for you.  Chances are not every copy will have a return as far as the investment goes, but in no random order, here’s a list of ways to put those copies to good use when it comes to marketing your book:

1. Donate one copy to your local library.
2. Did you write a children’s or teen interest book?  Donate a copy to a local school library or to the school you went to.
3. Send a copy to your local newspaper along with a press release.  Be sure to send it to the attention of the arts and variety editor or local interest section.
4. Send a copy to at least one national newspaper along with a press release.  Again, to the attention of the review editor.
5. Send a copy to a literary magazine or journal.
6. Send a copy to a review site or book review blog (www.llbookreview.com is a good one).
7. Send a copy to a local book club.
8. Send a copy to your local independent bookstore as part of a marketing kit or press release.  Bookstores love to receive advanced free copies and often give them  to their employees to read and suggest to customers.
9. Send a copy to your local chain bookstore.  Most of the time they won’t invest in stock of your book if it is sold non-returnable, but it doesn’t hurt to try.
10. Find a top reviewer of books in your genre on Amazon.com and contact them, asking if they’d like a copy of your book.  I’ve had several authors contact me through Amazon this way because of my previous reviews.
11. Sell copies of your book on Amazon.com or on sites like abebooks.com. Advertise them as “signed by the author.”  This is an excellent way to get a fast return financially!
12. Offer free copies on your blog, on Facebook, or on Twitter as a raffle.  Create fun contests for your readers!
13. Give away free copies on bookmooch.com.  I’m currently doing this, asking readers to only mooch my book if they are willing to review it for me on Amazon.com.  I’m trying to gain more reviews of my book there, and so far I’ve had two people request my book.
14. Give advanced copies away on goodreads.com.  GoodReads will keep track of the entries and let you set your own deadline.  They will also draw random winners for you at the end of the raffle and let you know who they are.  All you have to do is ship the book.  GoodReads also encourages readers to post a review of the book on their site.  Include a nice thank you card with the book and ask them to review it on Amazon for you too.
15. In your car, book bag, or purse.  You never know who you are going to run into and strike up a conversation with.  It could be an excellent bragging opportunity and you could let your book be your business card.
16. In a waiting room.  If you find books in your doctor’s office, dentist office, at the hospital, or any other waiting room you’ve frequented, why not conveniently leave one of your own books there in the mix?  You never know who will pick it up.  This is an excellent opportunity for anyone who wrote a book specific to the field:  nursing biographies, doctor advice, dental, self-help, etc.
17. Hospital Giftshops.  Most hospital gift shops have a small selection of eclectic books.  This is a great chance to get your book front and center.
18. At a literary festival. Check your state for any local book festivals that might be taking place.  Sign up to attend or join a group that might be attending.  Or just go to the festival as a visitor and pass out copies of your book to people you strike up a conversation with.  Our own LK Gardner-Griffie has connected with many readers at festivals in her area.
19. Story-Time!  There’s always a book being read to kids on a Saturday at a bookstore, at a preschool or in a kindergarten class, or at your local library.  If you wrote a kid’s book, why not talk to the director about being a special guest and featuring your book.
20. College Campuses!  Don’t forget your campus bookstore, campus library, campus clubs, writing groups, historical societies, etc.
21. Places frequented by your target audience.  This place plays off #16 a bit, but think about it.  The people who you want to read your book, who you wrote the book for, might not frequent bookstores.  Did you write a story about a coupon clipping queen?  Sell your book on a card table outside the grocery store (Move over girl scouts!) or talk to your grocery manager about an event.  Did you write the next Friday Night Lights?  Peddle your book at the high school concession stand. Are you penning your biography about being a Karate teacher?  Go talk to karate schools and classes one night!  A how-to book on growing rare vegetables?  Stop by the local farmer’s market. The point is go find your audience! Don’t wait for them to find you.
22. Community Centers.  Find out if your local center has a free lending library.  This is also a nice way to connect with grown-ups who loiter around while the kids are in the pool, and a nice way to let your neighbors kindly know there’s an author living next door.
23. Internet Cafes and Coffee Shops.  Again, most have a lending library.  Or stop by on Open Mic night and get up and read from your book.  I once bought a local cookbook that was being promoted next to the cash register in a coffee shop.  The point is most people who frequent these places appreciate local work and artists.
24. Flea markets, rummage sales, and garage sales.  Most people are looking for cheap books here, but if you signed your book and talked them up as “signed limited first editions,” you’re sure to draw some interest.
25. Airports, bus stations, and train stations.  Most of these have a literature kiosk or reading rack.
26. Visitor centers or tourist attractions.  Add a “local author” sticker to the front of your book and display it next to the other local interest books.

So there you have it!  Twenty-six places where you could market your book and put that overstock on your coffee table to some good use.  Take into account that if you are mailing copies of your book to various places there’s postage and packing materials to consider.  Always pack them sufficiently so the book arrives in perfect condition.  Also, don’t approach these places with a chip on your shoulder and don’t lie.  You’re not a bestselling author (yet).  Your a local author whose looking for readers. Don’t expect payment up front either.  You should be willing to donate copies of your book to most local places or work out a deal to sell on consignment. Or if you are dealing with a bookstore or coffee shop, take down their billing information and send them an invoice.

Do you have other odd places where you successfully sold your book?  If so, we want to hear about it.  Post them here as a comment or shoot us an email and we’ll include them in a future post.

Happy marketing!

Tweet This Post Buzz This Post Delicious Digg This Post Facebook MySpace Reddit Stumble This Post

It took several months for the book to become available on Amazon. Six months in fact.  Having emailed Lulu support several times during that wait period and after getting no help, I decided to give up on the project and I retired the book immediately.  It loaded to Amazon anyway though and while I have never promoted it, I did go ahead and load it to the Kindle where it has been downloaded enough to gain a sales rank in genres such as Writing Skills and Authorship.

Since the project was retired, but live on Amazon, I also expected never to collect any royalties from the sale of hard copies.  My fault for letting my anger get the best of me. But that’s where good ole Lulu didn’t fail me…at least I hope they didn’t fail.  To date, I’ve collected royalties for a total of just 5 copies: 3 in the US and 2 in the UK!

After much inner debate, I’ve decided to “unretire” the book.  With that decision, I’ve lowered the list price of the paperback to just $9.50 on Lulu and the E-Book to just $4.50, cutting most of my royalties. This may or may not affect the current list price at Amazon where the book is $12.50, but can be purchased starting at $9.50 from third party marketplace sellers. I don’t care.  More than anything, I want the book to be available to those who need it most…indie authors who may not have a lot of money to invest in their work, but have a lot of heart already invested in it. And may just need some help in the right direction.

The information presented in this book has not been changed.  In fact, I have reviewed it against Amazon and the information is still as current today as it was a year ago when I compiled it.  While I’m sure I could build upon the material, the purpose of the book was always to be a “quick” reference for indie authors.  I do not feel the need to broaden it, and I believe it can be a very important “go to” book for authors who are out of money and looking for quick ways to market their own book on Amazon.com, the world’s largest online book seller.

So, to kick off the “rebirth” of my POD Pocket Guide, I’m offering ten free copies!  That’s right!  Ten free copies!  To be eligible, just leave a comment with your email address on this post. On June 30th, I’ll pick ten winners at random. Yes, there’s a catch.  First, you must live in the United States.  Second, you must commit to leaving a review of the POD Pocket Guide on Amazon.com once you’ve read or used it.  If you can meet these two requirements, then leave a comment on this post to enter the raffle.

Can’t wait till June 30th for a free copy?  Buy or download it right now at Lulu.com!

Tweet This Post Buzz This Post Delicious Digg This Post Facebook MySpace Reddit Stumble This Post

Dan’s book, Briefs for the Reading Room, made the list of top books with the most views in Full Screen Mode with 228 hits in the month of August.

LK’s book, Misfit McCabe, made the list of top books with the most views in Widget Mode with 4693 hits.

While I myself have not taken advantage of using the BookBuzzr marketing feature, we here at LLBR are big supporters of it and often use the widget in our reviews when posting book previews.

Click here to get started with fReado and BookBuzzr today!

Tweet This Post Buzz This Post Delicious Digg This Post Facebook MySpace Reddit Stumble This Post

We’ve talked about using Facebook to promote your book before.  I created a Facebook page to promote my own book, Stealing Wishes, a while back.  Since I was already on Facebook at the end of the day, I took the time to make a few updates to my book’s page and last week I came across an interesting ad in the right sidebar.  The ad said GET MORE FANS. “Advertise your page and pay only for new fans and clicks. Preview below.” (see image to the right)

Always looking for a new marketing opp, I decided to click on it to see what this was all about.  I was immediately redirected to a simplistic screen wanting me to design my own ad.  This consisted of choosing a title (the title of your book’s page) and writing a brief description, then uploading a new image if you want.  I chose to leave the image as it is, but changed the body of text to say, “Love and Good Coffee.  Why can’t we have both?”

After clicking Continue, Step 2 opened up where I basically had to fill out information about my target audience:

• Location
• Age
• Sex
• Keywords
• Education
• Relationship Status
• Sexual Preference
• Languages
• Connections
• Workplaces

I spent a good 30 minutes selecting different options and playing around with this feature because as you make changes Facebook gives you an estimate of how big your target audience is based on the number of users and the preferences they have set in their profiles.  For instance, not making any changes gave me a target audience of over 74 million, but changing the Relationship Status to Single immediately dropped the estimate to 14 million.

I also noticed you should be very aware of the keywords you choose (if any).  I entered several keywords related to my book from “comedy” to “romance” to even “gay” and “coffee,” but all of them decreased my target audience considerably. I decided to not list any keywords for this reason.

Another interesting fact is that since the main character of my book is gay, I decided to try targeting only men who were interested in men.  This dropped my target estimate to only 264,000.  So, the lesson learned here is to definitely NOT limit your audience.

My final target audience estimate after all my selections? 19,868,760.  Not bad.

Step 3, the final step in the ad process involves how much money you are willing to invest in your ad.  The first important selection is your daily budget and how much you are willing to spend per day. The minimum is one dollar, so that’s what I decided on since this is a test run for me. Then, you have to choose a schedule.  Do you want your ad to run continuously or for a set amount of time?  I decided on 30 days.  If I reach my maximum daily budget each day then that’s only 30 dollars. And yes, you can even choose a specific live date and end date for your ad. Then, you have to choose how much you are willing to pay per click.  The minimum is a penny, but Facebook estimates that you will only receive 2 clicks per day if you choose the minimum.

It is important to note that you will never pay more than your daily budget, but that you may actually pay less depending on how much traffic you get per day.  You can also choose to pay per click or pay per impression.  So, you can choose to pay each time someone actually clicks on your ad or you can pay for how many times your ad actually just appears on someone’s Facebook session.  Obviously, the impressions get your ad seen more, but can become much more costly. And it appears that those willing to pay more are the ads that get more Facetime on Facebook.

After making selections to my budget, I got to review my information and enter my credit card number.

After entering my payment information, I was redirected to a screen called My Ads where I’ll actually be able to track the progress of the ad on a daily basis.

So, will the ad work?  Who knows??  That’s the joy of advertising!  I like the fact that I’ll be able to track the clicks per day to see if my investment was worth it.  Obviously, if I had a budget of say $100 it would probably be much more worthwhile to invest more money in this, but we’ll see how it goes at first.  I’m more interested in seeing if people actually become fans of the page.  To me, that’s my true way of attracting an audience.

Some interesting figures…

• If the ad only costs me $30 in the end, I will need to sell at least 47 hard copies of the book to pay for the ad because I only make 64 cents per sale through Lulu.  64 cents X 47 = $30.08
• The book lists for $14.00 and is on sale on Amazon for $12.60.  That’s $562.12 profit for Amazon and/or Lulu after my royalty.
• I make $1.05 per sale of the book on the Amazon Kindle.  It would take only 29 Kindle sales to make back the $30 dollar investment. $1.05 x 29 = $30.45
• Earning at least 30 fans from this experiment on my book’s page, 1 per day?  Priceless.

So, if you see my ad out there over the next 30 days or if you decide to give it a try yourself, tell us about it by posting a comment here.

Tweet This Post Buzz This Post Delicious Digg This Post Facebook MySpace Reddit Stumble This Post

However, the only way to access the Author Central page was by searching for the author’s name, or the author could access and update it directly from a special link.  The new Author Central page highlighted all of you books, a bibliography, a picture of the author, and blog posts.

Amazon has now given the Author Central feature its own highlighted space directly below the Product details.  Here’s an example from my own book…

The email also announced more changes are to come!  Let’s cross our fingers they are as good as this recent change.

For more information about the Amazon Central program, click here.

Tweet This Post Buzz This Post Delicious Digg This Post Facebook MySpace Reddit Stumble This Post

I’m sorry for the delay in getting back to you about this.

Thank you for contacting us. Author blogs that previously showed up on book detail pages have been moved to Author Pages, which we believe are the best place for customers to read author posts.

The blogging feature is now available exclusively through Author Central (https://authorcentral.amazon.com), a new destination that offers one central location for you to claim and verify your titles, update RSS feeds, and revise your bibliography, in addition to managing your blog.

All of your blog content will now post directly to the Author Page, and we’ve automatically transferred all of your account information so you can log into Author Central with the same user name and password you set up for Amazon Connect.

Customers can find Author Pages by searching on an author’s name. In our search results, if more than one author has the same name, we display the author with the most sales first.

Author Pages are a brand new part of our store, and we appreciate your feedback as we continue to invent new ways to help customers discover authors and their work.

If you have any additional questions or comments, please send us an e-mail at ac-general@amazon.com

Thank you for contacting Author Central.

So the blog has been moved to the Author Central page.  And it seems the only way readers will now find your Author page and your blog is if they search for your name. Once again, Amazon has a great idea but they bury it in the shopping trenches rather than giving it proper exposure and easier access for everyone to find.  How disappointing!

Still haven’t signed up for Author Central and updated your own page?  Click here.

Tweet This Post Buzz This Post Delicious Digg This Post Facebook MySpace Reddit Stumble This Post

John Buckman

In February 2008, John  blogged about an experiment he was going to attempt with his author friend Ramsay Wood.  Ramsay is the author of a book called A Cat May Look at a King that is out of print.  He and John were going to self-publish the book and list copies on BookMooch to be given away to readers.  If moochers liked the book, they would  “tip” the author through PayPal. They would then list the book on BookMooch again to be passed on to another reader.  Or moochers can choose to keep the book and pay the full amount of the book’s cost.  Or, if you can’t afford it or don’t like the book, you simply list it on BookMooch again to be passed on to another reader.

Yesterday, John announced the launch of the Experiment in Generosity.  24 copies of the book were listed by John on BookMooch and have now all been mooched.  Ramsay’s book has also been added to 45 BookMooch wishlists, including my own.

Here are John’s goals for this project, as stated in his blog post from yesterday:

• Can authors make a little bit of money by giving away a bunch of books through BookMooch’s system? A lot of authors look somewhat dubiously on mooching, since they’re starving already, and so I’d like to see if there isn’t a way to help them.
• Is there decent money to be made for an author by intentionally encouraging their books to be passed from hand to hand? Currently, they only make money on the “first sale” and thus the publishing industry looks upon recycling/reuse as a loss of revenues, which pits them against ecological concerns.
• Is the “moochers social network” a way for an author to market a book? Instead of selling your soul to a publishing company, can the recommendations and networking that happen naturally on BookMooch cause a book to interest people, get them reading it and maybe even drum up some revenue for the author?
• I am particularly interested in self-publishing, as I run the music site Magnatune where musicians self-publish (thus retaining their rights) and make a little bit of money. Is there a similar model possible with books?

I love the idea of a self-published author being able to reap rewards beyond the first initial sale of a copy of their book, and I’m not just talking about the money they earn from readers who donate.  This is an excellent opportunity for authors to be able to grow their audience and fan base just from the actions of their readers alone.  In my eyes, it’s genius. Also, it adds value to the physical book itself.  Self-published books often carry an extremely high price tag and the author earns a very small royalty from each sale. Not only does this program make these books more affordable (and even free) to more readers, but the author has the chance to earn a higher royalty even if just one single reader tipped them half the list price of the book itself.  If three readers did this, the cost of the book is covered and the author has made money.  But hopefully it doesn’t stop there.  It’s like a chain letter for books that pays off for authors and readers!

John states, “The goal with all this is to have a short “How Authors can use BookMooch” how-to guide, so that this idea can be repeated over and over again, with increasing success.”  I for one will be looking forward to a chance to sign up!

If you aren’t a member already, check out BookMooch today.  If you have books to give away and would like to earn free books in return, sign up and join the humble and happy BookMooching community! And kudos to John and Ramsay for starting this amazing marketing opportunity for authors! I look forward to reading about and joining in its success!

Tweet This Post Buzz This Post Delicious Digg This Post Facebook MySpace Reddit Stumble This Post

Authors, publishers and content producers are unhappy with the current “gatekeeper” system used in the acquisition of literary material. It’s wasteful, inefficient, and error-prone. Plenty of quality manuscripts fall through the cracks, and plenty of poor ones are passed on to publishers, producers and consumers. In response, publishers and producers increasingly limit their acquisitions to seeming blockbusters and ‘sure things’ to reduce their risk, while consumers, informed and empowered by web 2.0, increasingly complain of a lack of variety and quality in books, films and other media.

Meanwhile, self-publishing is exploding into a true “indie author” movement. Occasionally a self-published book becomes so successful that it becomes newsworthy, at which point the rights are easily sold because the book is that rare thing publishers and content producers most desire: a proven quantity, the closest thing to a sure thing they will ever see. They would prefer to acquire the rights before a book breaks through, when it’s trending positively but not yet on competitors’ radar, but until now there was no way for them to identify such books. For their part, many (if not most) self-published authors have self-published specifically in order to prove themselves and their work worthy of mainstream attention—but their books are lost in the sea of the internet.

Into this void steps the Publetariat Vault, a new service for indie authors and acquisitions pros that eliminates the failings of the gatekeeper system, reduces risk in acquisitions and opens the door to a wider variety of books, all by capitalizing on the burgeoning indie author movement and leveraging the power of the web, author platform and new media. Says site founder and designer April L. Hamilton, “The Vault is a searchable database of indie, or self-published, books for which the author still owns all rights free and clear, and is interested in selling those rights. Instead of passively waiting around for a manuscript that suits their needs to come in from gatekeepers, and then risking huge quantities of time and money developing and releasing a product they can only *hope* will succeed, acquisitions pros who use the Vault can approach their task proactively and locate books that are *already* succeeding because the Vault provides all the usual catalog information, plus actual sales figures, author platform, publicity and reader review data.”

“Publishers and producers can search for indie books that meet their specific content needs, then click through to the detailed listings to see how those books are actually performing in the marketplace. This allows them to quickly and easily identify books on the road to becoming breakout hits. Also, since there’s no charge for them to search the Vault, there’s no downside for publishers and producers in giving it a try. A similar service already exists for spec screenplays, The Inktip Executive Index, and it’s been very successful for screenwriters and producers alike for years even though it exists right alongside a traditional gatekeeper acquisitions system in that industry.” When asked about the benefit to authors, Hamilton replied, “Instead of spending hundreds or even thousands of dollars mailing out author copies for review, attending pitch fests and publisher conferences in an effort to get some mainstream attention for their books, indie authors can get a Vault listing for just $10 per 30 days—and the first 30 days are free, to provide a trial period. For the Vault’s grand opening we’re extending that free trial period to 90 days for the first 300 listings.”

“Indie authors who list their books in the Vault have the opportunity to get their books directly in front of the people who are actively searching for their type of book, without having to go through the usual gatekeeper treadmill or hope and pray their book becomes a surprise hit. While authors will still need to retain a literary agent or attorney to assist with negotiations if an offer comes through, since the Vault provides a listing service only, by the time they seek out that agent or attorney they’ll already have an offer in hand.”

The Vault is now open for authors to create listings and estimates it will open for searches next month. To allow authors to try the service for free as well, the Vault is offering its first 300 published listings 90 days free listing time. Visit the Publetariat Vault at http://vault.publetariat.com.

###

The Publetariat Vault is a searchable database of independent literary works for which the authors own all rights free and clear and are interested in selling those rights, with accompanying sales data and reader reviews to take the guesswork out of determining commercial potential in the mass market.

Tweet This Post Buzz This Post Delicious Digg This Post Facebook MySpace Reddit Stumble This Post

I am glad to see the improvements Amazon has made for authors.  The page is much more appealing with a larger picture and broader space for your biography.  However, I noticed there is no link to the page on any of my books’ product pages.  My Amazon Connect blog has also been removed from those pages.  So, I’m not really sure how readers (or even authors for that matter) are supposed to find these pages on Amazon.  I know the program is still in beta format, so I’m keeping my fingers crossed that more improvements will be made and that the page will at least show on my product’s pages or be linked there.

The set up page is much more basic and easy to navigate than the Amazon Connect pages were.  There are 4 tabs: Home – where you can learn more and submit feedback, Profile – where you can type your biography and upload or change your photo, Books – where you can add all of your books and products, and Blog – where you can enter blog posts or add an RSS feed from an outside blog.

Overall, it’s definitely an improvement as far as set-up and layout goes.  And as long as the page eventually shows up on the books’ product pages,  I think it can be a very useful marketing tool for authors.

Haven’t received your email?  You can sign up here if you are an author.

Tweet This Post Buzz This Post Delicious Digg This Post Facebook MySpace Reddit Stumble This Post

Through our POD websites, we should have access to the ability to create a preview, and once again, I recommend that everyone does. I also recommend customizing the preview, because most people who take a look at it don’t care about the blank pages, copyright page, etc. that are a required part of book formatting. Give them a good section of your book to read – one or two chapters. By the way, I find it annoying when someone customizes their preview and starts the preview half way through the book. How can I appropriately meet the characters and learn who they are and understand the psychology of the moment if you just plop me down in the middle of the action. I’m more likely to be confused and not want to read any farther. You may feel like you are sharing the most pivotal section of your work and are trying to use it as the hook to grab a reader’s attention. That’s all well and good, but if truly the case, maybe it should be the beginning of the book.

Leaving my soapbox behind, I’ll get back to how to effectively use previews. I use a preview for my book, Misfit McCabe on both the Lulu site as well as Amazon.com by using the Search Inside feature. These, while working for the sites which host them, were slightly unsatisfactory to me for use with my own websites. I wanted to have a nice graphical presentation so visitors to the site could easily browse the book. About the time I was becoming increasingly dissatisfied with the previews I had available, I found the BookBuzzr widget. This was exactly what I was looking for. A nice user interface, which has a nice book-like feel to it, that provide me the code to embed it directly on my website, and the best part is that it is free.

How do you get a BookBuzzr widget? Simply go to BookBuzzr and sign up. You will be required to upload your book in PDF format, and can then customize to show as much of your book as you want. Because of its portability, it makes an especially nice addition to the reviews we do, and we hope the utilization of previews along with the reviews increases the exposure for your writing. I hope everyone takes advantage of our offer to post a preview. I’d like to share a few examples of how the reviews look with previews (the previews are found at the end of the review).

Review 82: Natalie’s Good Fortune by Anthony R. Fanning – This is an example of a review with a link to the Lulu preview.
Review 32: Misfit McCabe by LK Gardner-Griffie – I couldn’t resist giving an example of my book with the BookBuzzr widget.
Review 52: Briefs for the Reading Room by Dan Marvin – This uses the BookBuzzr widget for the preview.
Review 70: Along Came a Demon by Linda Welch – Another BookBuzzr example

The above should give you an idea of how the previews work and how they will help provide additional exposure to your writing. So, if your work has already been reviewed and you’d like us to update the review with a preview – send us a link. If your book has not been reviewed and you are contacted to provide the PDF for review consideration, be bold, send us the information for your preferred preview along with the PDF. I do recommend the BookBuzzr widget, but whichever choice you make, please provide a preview.

Tweet This Post Buzz This Post Delicious Digg This Post Facebook MySpace Reddit Stumble This Post