Where in the World is Misfit McCabe?

In today’s writing generation, it’s absolutely amazing that authors can now write a book, edit it, format it, publish it, sell it, print it, ship it, and market it all from their desk top computer. Let’s not forget readers! They can buy it and read it on their computers as well. That’s the tricky part for authors. How do we get readers to buy our books, read them, and spread the word so overall our sales increase along with our popularity?

It all comes down to marketing! Book marks. Press releases. Emails. Virtual book tours. YouTube Book Trailers. Chat sessions. Blogs. Again, the internet and our home computers are valuable tools for self-published authors when it comes to spreading the word. But it still all comes down to getting our book in the hands of a reader. What if there was a way to track just that? What if a book could go across the country and tell us where it is and where it’s been? That would be a POD authors dream come true! For LK Gardner-Griffie, it’s about to happen.

LK took full advantage of the self-publishing possibilities Lulu.com has to offer and published eight special hardcover editions of her book, Misfit McCabe, with the intention of linking the books to an online tracking system solely dependent upon her readers to pass the books on. She added special instructions to the books along with some blank pages at the end for her readers to sign and date. She then shipped the books to various friends and family across the country with instructions to pass the book on.

For LK and her readers, the fun comes by visiting the website, Where in the World is Misfit McCabe?, where recipients of each book can log their location and watch where the book goes next. It’s like a travel diary where the books can tell us all about their readers and the places they’ve been. There’s an FAQ on the website and even a place to sign up if you would like to get involved and receive one of the special copies, and a nifty Google map (shown above) showing the location of each book which has been assigned a special number and color.

For the next several months, LLBR will be watching and promoting this magnificent marketing plan which LK Gardener-Griffie has invested a ton of time and energy in. Join us in watching Misfit McCabe travel the world! Heck, pop on over to the website and sign up to receive a copy. If you receive one and pass it on, post comments below letting us know about it!

Congratulations to LK and good luck to Misfit McCabe on this marketing adventure! We wish you both much success on the journey!

Click on the map at the top of this page to go to the WITW is MMC website now!

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