How many of you mail things to bookstores and potential customers to promote your publications? Perhaps it’s a postcard, or an envelope of bookmarks, or a marketing kit. I mentioned the marketing materials that Lulu offers in an earlier post. If you’ve been reading the POD Diary, then you know I just bought 110 bookmarks and 100 postcards through Lulu. So, I began preparing a mailing list in anticipation of receiving the postcards.
While researching indie bookstores to add to my list, I came across an interesting mailing list which you can download as a PDF here. It is a 64 page list of bookstores in the U.S. and Canada, and based on the number of addresses per page I’d say it contains at least 2100 total addresses. Now, there’s no guarantee all of these stores are still in business, but I have to say the list is quite magnificent and the only one of its size I’ve found. It’s also already formatted for label printing. Based on its web address, the list appears to be the product of author Karen Chance, although I could not find a link to it on her cool author site.
Since I only have 100 postcards, I’m compiling my own list of stores which I’m researching to be sure they are indeed still in business. But I wanted to share this helpful tool with those authors who may be looking for a quick place to start with their own mailings and promotion.
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